Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Branding For Dummies

Barbara Findlay Schenck

3.6/5 ( ratings)

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:

Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

Language: English

Pages: 364

Format: Paperback

Publisher: For Dummies

Release: December 01, 2006

ISBN: 0471771597

ISBN 13: 9780471771593

Branding For Dummies

Barbara Findlay Schenck

3.6/5 ( ratings)

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:

Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

Language: English

Pages: 364

Format: Paperback

Publisher: For Dummies

Release: December 01, 2006

ISBN: 0471771597

ISBN 13: 9780471771593

More books from Barbara Findlay Schenck

Business Plans Kit for Dummies

3.8/5 ( ratings)

Small Business Marketing for Dummies

3.6/5 ( ratings)

Small Business Marketing Kit for Dummies

3.6/5 ( ratings)

Selling Your Business For Dummies

3.6/5 ( ratings)

Business Plans Kit For Dummies

Les marques pour les Nuls

Branding for Dummies: 2nd Edition (The For Dummies Series)

The BizBuySell Guide to Selling Your Small Business: A roadmap to the successful sale of your business

BizBuySell's Guide to Selling Your Business: A Roadmap to Valuing and Planning a Successful Sale - 10th Anniversary Edition

Branding For Dummies

[(Small Business Marketing Kit For Dummies )] [Author: Barbara Findlay Schenck] [Sep-2012]

Selling Your Business for Dummies

Rate this book!

Write a review?