Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Marketing in the Dark: How Multinational Brands Communicate in the “Media Dark Regions” of Developing Countries

0/5 ( ratings)

The communication techniques used by people and organisations have changed beyond recognition in barely two decades.

For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers.

This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

Pages: 170

Format: Kindle Edition

Publisher: Partridge Publishing Singapore

Release: December 17, 2018

Marketing in the Dark: How Multinational Brands Communicate in the “Media Dark Regions” of Developing Countries

0/5 ( ratings)

The communication techniques used by people and organisations have changed beyond recognition in barely two decades.

For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers.

This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

Pages: 170

Format: Kindle Edition

Publisher: Partridge Publishing Singapore

Release: December 17, 2018

More books from Jonathan Hill

The History of Christian Thought

3.7/5 ( ratings)

Zondervan Handbook to the History of Christianity

3.9/5 ( ratings)

What Has Christianity Ever Done for Us?: How It Shaped the Modern World

3.7/5 ( ratings)

The History Of Christianity (Lion Handbooks)

3.9/5 ( ratings)

Young Catholic America: Emerging Adults In, Out Of, and Gone from the Church

4.1/5 ( ratings)

Faith in the Age of Reason: The Enlightenment from Galileo to Kant

3.8/5 ( ratings)

Rolled & Told #0

4.5/5 ( ratings)

Christianity: How a Despised Sect from a Minority Religion Came

3.6/5 ( ratings)

Sonic Free Comic Book Day 2015 - Sonic/Megaman: Worlds Unite Prelude

3.9/5 ( ratings)

First Second Winter 2019 Digital Sampler

3.1/5 ( ratings)

Oxford Handbook of Cardiology

4.2/5 ( ratings)

Postscript: An Unversed Comics Anthology

4.7/5 ( ratings)

WWE SmackDown 20 Years and Counting

4.7/5 ( ratings)

Mind, Meaning, and Mental Disorder: The Nature of Causal Explanation in Psychology and Psychiatry

4.1/5 ( ratings)

The Crucible Of Christianity: The Forging Of A World Faith

Christianity the First 400 Years

3.5/5 ( ratings)

Too Close to Call

3.5/5 ( ratings)

Rolled & Told #9

Ghid al istoriei crestinismului

Oxford Handbook of Cardiology and Emergencies in Cardiology Pack

Rate this book!

Write a review?