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Artful Business: 50 Lessons From Creative Geniuses

5/5 ( ratings)

Featuring a dazzling collection of color masterpieces, Artful Business gives thinking businesspeople novel tools to fire the imagination. You can turn to any page at random if you are struggling to find creative solutions.

Here you will discover that Michelangelo and a modern marketing executive, or Botticelli and a brand manager, have a lot in common.

In each chapter you will see sumptuous art and stimulating ideas on facing pages, with probing questions to help you see in a way that will yield new perspectives on strategy or messaging.

The 50 chapters are divided into six sections:

Projecting Like an Artist Mastering Applied Art Eyeing The Mind, Minding the Eye Mirroring Geniuses Exploiting the Everyday Venturing Where Only Artists Go

Language: English

Pages: 161

Format: Kindle Edition

Artful Business: 50 Lessons From Creative Geniuses

5/5 ( ratings)

Featuring a dazzling collection of color masterpieces, Artful Business gives thinking businesspeople novel tools to fire the imagination. You can turn to any page at random if you are struggling to find creative solutions.

Here you will discover that Michelangelo and a modern marketing executive, or Botticelli and a brand manager, have a lot in common.

In each chapter you will see sumptuous art and stimulating ideas on facing pages, with probing questions to help you see in a way that will yield new perspectives on strategy or messaging.

The 50 chapters are divided into six sections:

Projecting Like an Artist Mastering Applied Art Eyeing The Mind, Minding the Eye Mirroring Geniuses Exploiting the Everyday Venturing Where Only Artists Go

Language: English

Pages: 161

Format: Kindle Edition

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